Five key trends in the packaging market may have emerged in 2025

As 2025 approaches, what will the packaging industry look like? Driven by consumer preferences, technological advances, and regulatory changes, the impact of several key trends in the packaging market will gradually emerge.

Recent market trends（20250729）

Global Paperboard Packaging Industry Sees Strategic Shifts and Sustainable Innovations The global paperboard packaging industry is undergoing significant transformation, led by strategic moves, sustainability initiatives, and technological innovations. International Paper, one of the largest players in the sector, is reshaping its business model to focus on high-value packaging. Following its $7.2 billion acquisition of DS Smith, the company announced the closure of several UK facilities and completed the divestiture of five European plants to comply with EU regulations. These changes aim to streamline operations and double North American profits by 2027. Meanwhile, market growth remains steady. The global paper and paperboard packaging market reached $379.9 billion in 2024 and is projected to hit $451.8 billion by 2030. However, U.S. containerboard production saw a 5% year-on-year decline in Q2 2025, leading to market adjustments that may support future pricing stability. Sustainability continues to be a key driver. In the U.S., three high school students invented "Kiriboard," an eco-friendly packaging material inspired by kirigami. The design enhances cushioning while reducing the need for plastic or foam, gaining attention from major logistics companies. In Europe, Graphic Packaging introduced a new paperboard sushi box series that complies with plastic-reduction laws and meets foodservice demands. Recycling efforts are also gaining momentum. Eurostat reports a consistent rise in the recycling rate of carton and paper packaging across Europe, supporting the shift toward a circular economy. As the industry moves forward, innovations in material science, a focus on eco-friendly solutions, and corporate restructuring are expected to reshape the paperboard packaging landscape globally.

Global Paper Packaging Industry News Roundup (April 2025)​​

1. ​Market Growth and Projections​ The global recyclable and sustainable packaging market continues to surge, driven by environmental regulations and consumer demand. The recyclable packaging sector is projected to grow from USD 48.69 billion in 2024 to USD 77.16 billion by 2032 at a CAGR of 6.01% . Meanwhile, the broader sustainable packaging market, valued at USD 382 billion in 2023, is expected to reach USD 708.22 billion by 2032, with a CAGR of 7.1% . Paper and paperboard dominate material preferences due to their recyclability and biodegradability, particularly in food, beverage, and e-commerce sectors .